Onze marketeers met IT in de genen zijn goed opgeleide vakmensen die een breed scala aan technische competenties beheersen.
| Deelgebied |
Kennis |
Technische competenties |
| Analyse and modify |
Business Intelligence and performance, Data Warehousing, Data Modelling, Data Integration, Data Mining, Data scrubbing and quality, Reporting |
Oracle,MSSQL, MYSQL, PowerCenter, Unix, Cognos, Hyperion, Jasper Reports, SPSS Clementine |
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| Attract and retain |
Enterprise Marketing Management, Strategie en concept development, Campaign management en program automation, Event Based marketing, Database marketing, Lead management, Marketing resource management |
Unica, Infor CRM Epiphany, KANA |
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| Drive traffic |
Online advertising, Search Engine Marketing, Affiliate marketing, Email marketing, Narrow casting, Viral marketing, Experience websites, Landing pages |
Lucene,page rank tools, HBX Analytics, Omniture, SE spider simulators, Keyword selector en density analysing tools, Meta Tag spider en generator tools, Affilate en banner software |
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| Keep and convert |
Usability en accessibility, Website statistics en reporting, Traffic en performance analysis, Content management, Personalized content, Conversion funnels, Design en creation |
HTML, CSS, Forms, Frames, AJAX, XML, DHTML, JavaScript, PHP, .NET, Java, Drools, Typo3, Joomla, MS MOSS, Stellent, Flash, Flex, Photoshop |
