The top benefits stemming from Magnolia CMS’s inspirational Open Suite ideology

by Martin Kovachki
In an increasingly agile world, Magnolia’s Open Suite approach enables companies to maximize choice and future-proof their digital investments. This is possible thanks to CMS's open architecture, which allows organizations to connect existing and future tools into an integrated platform for digital marketing, commerce and services.

An open Suite approach stands in stark contrast to the “closed suites” offered by many vendors. A "closed suite" is one that comes pre-integrated with many tools which have to be adopted by an organization, increasing the complexity of transitions. In addition, such pre-configured suites are inherently less agile, because these types of software are not designed to easily integrate with new tools.

Having recognized that a one-size-fits-all solution is unrealistic, Magnolia ships their CMS without the confines of a conventional “box”, giving users the power to choose their own tools and applications, and to decide for themselves exactly how they are integrated. Users can combine the best available tools without any vendor restrictions, and with all the benefits of Magnolia’s enterprise-grade Java foundation. 

Here are the most impactful benefits brought about by the open suite approach (source):

Choice: Magnolia's Open Suite approach enables you to integrate your choice of best-of-breed tools in each category, instead of being locked into the tools a closed-suite vendor thinks are best. This ensures that business needs will dictate technology and not the other way around. 

Value: Competitive marketplaces combined with diverse user needs, force vendors of most closed suites to offer all-in-one solutions encompassing a broad range of tools - at a high cost. When organizations purchase such a suite, they typically end up paying for components they don't want, need or plan to use. With Magnolia, users always only pay for what they need right now.

High Interoperability: For the Open Suite approach to be successful, there must exist the possibility of interoperability. Magnolia CMS supports many open standards for data exchange, including standards like Content Management Interoperability Services (CMIS), a specification for improving interoperability between enterprise content management systems. 

Dynamism: With Magnolia CMS you can keep evolving parts of the suite as your needs change, while keeping the rest of your tools as they are. The promise of the Open Suite approach is that it allows you to upgrade different parts of the digital marketing mix at different speeds depending on your current priorities. If your business priorities change, you posses the flexibility to change your technology to keep pace. 

Efficiency: With the Open Suite approach, different products and systems optimization, analytics, CRM, ecommerce and more - work together around the core publishing tools of the CMS. This helps create effiiencies within teams, departments and companies. For organizations, it’s easier to react, by quickly launching new campaign microsites and landing pages. By using Magnolia CMS' built-in Apps provisioning to enforce access policies for staff and customers, regardless of how and where they log in from. 

Flexibility: Think of Magnolia's Open Suite approach as an option on future technology: it gives you maximum flexibility to move to different technologies and toolkits if existing ones aren't meeting your needs. Want to swap out your marketing automation tool for a better one when it comes along, or add new e-commerce functionality as your online store grows? With a closed suite, you'd need to start afresh, draining time and money. With Magnolia at the core of your Open Suite, on the other hand, your suite evolves with your needs.

User Experience: When other applications are integrated with Magnolia, it's done with a small, single-purpose App that behaves like the other Apps within Magnolia CMS. It runs across all browsers, users go to one place to find it, and data can be accessed in a consistent fashion. On the administration side, too, controls for integrated applications can be managed within Magnolia, allowing disparate systems to be part of the same workflow system. By providing a consistent user experience across platforms, Magnolia's Open Suite approach reduces the learning curve, raises productivity and fosters higher adoption.


The Tech Perspective

Based on an enterprise-grade stack, best-of-breed open source tools and a framework that balances best practices for content, configuration and templates, Magnolia's Open Suite approach is all about integration - on a whole new and ultra-inclusive level.

Magnolia’s combination of open APIs, open standards and open source code allow developers to swap out components or build custom components as needed. In fact, Magnolia's App repository is growing all the time. This complete openness makes Magnolia a highly adaptable and interoperable CMS. It simplifies the building of custom suites, all of which can be specific to your organization’s needs.

This approach enables you to gradually build your online infrastructure and focus on the most promising next step, while adapting to change by replacing outdated components with best-of-breed innovations as they come to market. 


Final verdict

All of the aforementioned qualities are essential to deploying and running a smooth digital operation, where the needs of both an enterprise, and all of its clients (or customers) are met. Magnolia doesn't just understand these needs, but they cater to them too. It's no wonder then, that Magnolia CMS is the choice of a range of enterprises around the world. 

In fact, Tricode is one of the top 3 Magnolia partners in the Netherlands. This means that you can count on us for an effective and efficient implementation. We have the right knowledge and experience in house to make your project successful! You can read about a good example of the use of this knowledge and experience in the BplusC case.

Furthermore, if you’d like to explore this Open Suite ideology further, check out this highly detailed white paper, The Magnolia Open Suite Approach.